How to introduce a new product in your practice
A short sequence for reviewing a sample, deciding who it is for, and talking about it with clients without overpromising.
Guides
Veterinary resources
Practical guides to help veterinary professionals discover, evaluate, and introduce new products into their practices.
What a veterinary sample program usually includes
Eligibility, shipping, and what “free” does and does not mean before you send a request.
Fresh-feeding conversations with clients
How to frame nutrition samples so clients can try a product while you stay in charge of the recommendation.